What’s the point of having a business if no one knows it exists? If you’re the best, you need to share that with the world. This is where marketing comes into play.
There are dozens of ways to market a business, but online marketing should (almost) always be part of the equation. We live in a digital age where people on information found online to make purchasing decisions. You don’t want your business to be overlooked because you lack a positive and prominent online presence.
Here are three marketing applications that I would recommend for getting started.
For any DIY marketers, Clickfunnels is a great resource. As per their tagline, they provide “marketing made easy.”
Hiring a marketing team is, of course, the easiest way to market your business because they do the legwork for you. However, Clickfunnels provides a service with everything you need to market, sell and deliver products and services online.
Through Clickfunnels, you can specify your goal(s) and build out your funnel to achieve those goals in a way that isn’t daunting.
Hopefully, your business website or social media page is the first thing that pops up when someone Googles your company name. But is it the first thing people see when they search for “gym near me” or “car dealership” or “insurance company” in Google Search or Maps? If the answer is no, Google Adwords may be a good option for you.
Google Adwords allows you to strategize a keyword and put your company’s website, etc. at the forefront of potential customers when they’re looking for a business like yours. You only pay for results, such as clicks to your site or calls to your business, so it can work for almost any marketing budget.
Anyone with a Facebook account has inevitably seen ads that pop up in their newsfeed. To start your own Facebook ad, it’s more simple than you might think. You just need a goal, target audience, budget (either daily or lifetime), and photos or videos to feature in your ad.
Facebook’s advertising is very simple and user-friendly. You can target as specific an audience as you’d like, tailor the look of your ad, and monitor your results. Facebook ads can also be connected to run on Instagram, as well.
Of course, you’ll want to do research to identify the best social platform for reaching your intended audience. One out of every five minutes people spend online via their mobile device is on Facebook or Instagram, so there’s a good chance you can find success.
If you decide to hire a marketing team instead of utilizing these platforms on your own, it’s a good way to ensure your marketing dollars are being spent most effectively. However, many business owners can do it themselves with a bit of time, research and basic knowledge.